Established in 2011, the festival aims to promote the spirit of public welfare, advocate public welfare behavior, and build a platform for in-depth dialogue and cooperation between multiple parties. The festival has become the most influential annual event in the field of public welfare and charity in China. In recognition of Trella’s outstanding performance in corporate social responsibility, Trella was nominated and considered by the jury to receive the 2021 Social Responsibility Pioneer Award at this year’s Public Service Festival. More than 500 public welfare organizations, 770 public welfare projects and 400 video works have been presented at the festival. More than 3,000 responsible brands and 1,000 role models have participated in the awards competition. More than 150 top celebrities give their voices to the festival and convey the power of goodness. The overall communication and coverage of the event has reached more than 60 million people.